Digital Transformation

Turning ideas into initiatives and reimagining business for the digital age.

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Digital Transformation

Once, digital disruption loomed as an extinction-level event. Today, it’s an ongoing process. Constant innovation is the only way to outthink competitors and outpace change.

The challenge: building a digitally enabled business is tough.

Siloed teams, talent shortages, data quality issues, and outdated processes stand in the way of transformation. And while you’re battling these problems, you can’t take your eye off the operations that are bringing in revenue now.

When you’re on a digital transformation journey, Blue Fountain Media can serve as a guide and a fresh pair of eyes. With intellectual firepower, deep curiosity, and a unique perspective on emerging technologies, we’re here to draw up a roadmap for your digital future.

CASE STUDY

Giving Wholesome Sweeteners
the ingredients to go direct-to-consumer

When sweetener brand Wholesome wanted to transform,
we were there to plan everything from branding to eCommerce.

Working with a digital transformation consultant

Selecting a team to work on business-critical projects is no easy decision, but there are must-have qualities for an effective partner:

Digital-first. Digital isn’t just about technology – it’s a set of philosophies and practices that influence how and why you work. Your digital transformation partner isn’t going to ‘get it’ unless they’re digitally immersed.

Range of skills. Vision and brainpower are non-negotiable, but you need a team of thinkers with a strong bias for action. UX experts, designers, copywriters, data scientists and developers can ensure ideas are practical and help you follow through.

Generate ideas. A good partner will come with many ideas. A great partner will maximize all the resources at your disposal, collaborating to unlock ideas your employees and customers didn’t know they had.

Our Digital Transformation process

In a digital transformation project, you can’t plan the solution until you define the problem. While every engagement is different, we draw on a toolkit that has successfully driven previous change initiatives

Digital Audit

Mapping the landscape

We start with a diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.

An audit can show you what’s standard practice and what’s best in class, identifying emerging competitors, new tactics, and changing audience behaviors. More importantly, audits can help you spot risks and opportunities – giving you a head start in preparing for what’s next.

Innovation Workshop

Putting our heads together

An innovation workshop brings together our team and yours in a structured process with open-minded facilitation. The goal is to frame a business problem and then generate ideas to solve it.

By calling on a diversity of expertise and thinking styles, and exploring ideas fearlessly, we can generate new possibilities and refine our strongest ideas.

We prioritize ideas according to value to the organization and readiness to complete, evolving high-value, high-readiness projects further with a tool such as a Business Model Canvas.

Minimum Lovable Product

Turning ideas into action

Change initiatives can generate many ideas but few outcomes. Fortunately, BFM is an implementation partner as well as an ideas partner.

Once we have high-priority ideas, we start defining a minimum lovable product – the version of your idea that delivers the most customer happiness with the least possible initial effort and expense. We determine what the MLP would look like and what it would take to build.

Once we understand that, we’re into project management: cost estimates, dependencies, and budgets and resourcing, and we’re ready to start making it happen.

Keeping pace in a digital world